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虚拟商店里的商品真实地展示在消费者面前,一下子拉近了品牌与受众之间的距离。当你所熟悉的亚马逊送货箱变成地铁里的大立柱时,你会不会感到惊讶;当你网购时看上的单反相机神奇地出现在地铁站的展柜里,你是不是觉得你和网购的距离变得亲近了呢?这是亚马逊在北京4号线海淀黄庄站和西单站的创意发布。相对于其他交通媒体来说,地铁媒体具有客流量大、媒体资源丰富的特点,因此可以更加有效地、多角度地发布和传递广告信息,亚马逊正是看上了地铁媒体的这一特性。同时,地铁媒体具有丰富的媒体形式,可以将传统户外媒体和数字媒体相结合,为亚马逊广告创意的发挥和表达提供了更多的展示方式。
Virtual stores in the real display of the goods in front of consumers, suddenly shorten the distance between the brand and the audience. When you are familiar with the Amazon delivery box into a large pillar in the subway, you will not be surprised; when you look at SLR camera online shopping magically appeared in the subway station showcase, do you think you How close is the online shopping distance? This is Amazon's creative launch of Haidian Huangzhuang and Xidan stations on Beijing's Line 4. Compared with other transportation media, Metro Media has the features of large traffic and rich media resources, so it can publish and deliver advertisement information more effectively and multi-anglely. It is exactly this characteristic of Amazon media. At the same time, the subway media has a rich media form, which can combine the traditional outdoor media and digital media to provide more display modes for the display and expression of the Amazon ad creative.