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随着电力市场的不断变化,给电力营销也提出了考验。这就要求电力企业积极采取应对策略,创新营销策略,为供电企业创造最佳的效益创造条件。现对电力市场营销的涵义特点,电力市场营销中存在的问题及电力市场营销对策的创新进行了分析。
As the power market continues to evolve, power marketing is also put to the test. This requires that power companies actively adopt coping strategies and innovate marketing strategies to create the conditions for power supply enterprises to create the best benefits. Now the connotation and characteristics of power marketing, power marketing problems and the innovation of power marketing countermeasures are analyzed.