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社会不断发展,经济和科学技术进步,促进我国网络媒体发展。网络媒体视觉艺术设社会发展产物,是全新的领域。网络视觉艺术具有创新性,其属于艺术创新设计范畴。互联网技术不断发展,为网络媒体视觉艺术发展带来全新发展契机,使其不断朝向交互性发展,朝向立体化方向发展。视觉媒体艺术这一发展形势,对传统设计人员来说,无论是在设计风格、设计手法、设计思维等方面均带来较大挑战,是视觉媒体艺术领域重大变革。为了做好在形势下网络媒体的视觉传达设计工作,本文主要就网络媒体的视觉传达设计分析研究,为设计人员提供理论依据。
The continuous development of society, economic and scientific and technological progress, and promote the development of China’s online media. Visual arts online media set the product of social development, is a new field. Network visual art is innovative, it belongs to the category of artistic innovation and design. The continuous development of Internet technology brings new opportunities for the development of visual arts in online media, making it continue to develop towards interactivity and development in a three-dimensional manner. The development of visual media art is a major change to the traditional designers in terms of design style, design technique and design thinking, and is a major change in the field of visual media art. In order to do a good job of visual communication design work of online media under the situation, this paper mainly designs and analyzes the visual communication of online media, which provides the theoretical basis for designers.