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网络媒体对国家形象传播的影响越来越大。本文对哈萨克斯坦国家重点新闻网站《快报》网近期有关中国游览的报道进行文本分析,从环境美、社会美、人之美这三个层次解读现今的哈萨克斯坦主流网络媒体所折射出的“美丽中国”形象,对我国今后的对外媒体宣传有一定的积极意义。
The impact of online media on the dissemination of national image is getting bigger and bigger. This article analyzes the recent reports on China’s tour of Kazakhstan’s state news website Express Web from the three levels of beauty of environment, beauty of society and beauty of mankind, and analyzes the beauty of today’s mainstream online media in Kazakhstan China "image has certain positive significance to our country’s propaganda to foreign media in the future.