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随着商品经济的不断发展,“包装”在人们的生活中越来越随处可见。包装的形势越来越趋向于系列化设计。从上个世纪70年代开始,经过系列化设计包装的商品出现在人们的视野中,打破了人们对包装设计的常规理解。而系列化的包装设计对提升品牌的知名度,加强消费者对品牌的理解从而打造一个成功的品牌有着非常积极的促进作用。将化妆品进行系列化包装能够加强消费者对化妆品品牌的印象从而提高销售额。目前,系列化的包装设计已经成为了包装
With the continuous development of commodity economy, “packaging ” in people’s lives more and more everywhere. The trend of packaging tends to serial design. From the 70s of last century, series of design and packaging products appeared in the people’s field of vision, breaking the conventional understanding of the packaging design. The series of packaging design to enhance brand awareness, enhance consumer understanding of the brand in order to create a successful brand has a very positive role in promoting. Cosmetics serialized packaging to enhance the consumer’s impression of the cosmetics brand to increase sales. At present, the series of packaging design has become a package