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2008年初,中华制漆根据经营战略的调整引入“外脑”对营销系统进行更新,冀望以乳胶漆为主的建筑涂料的大突破。而在国家即将全面启动四川灾后重建之际,中华制漆董事局主席徐展堂决定予以重点支持。为表达对民族同胞的拳拳爱心,中华制漆西部分公司近期推出了大规模的“中华心,长颈鹿漆彩行动”系列品牌公益推广策划活动。
At the beginning of 2008, according to the adjustment of business strategy, Zhonghua Lacquer Lacquer Co., Ltd. introduced the marketing system to update the marketing system and hope to make a breakthrough in architectural coatings mainly latex paint. At a time when the state is about to start the post-disaster reconstruction in Sichuan in an all-round way, Xu Zhaotang, Chairman of the Board of Directors of China Paint decided to give key support. In order to express his compassionate love for compatriots in the country, China Paint West Branch recently launched a large-scale “China Heart, Giraffe Paint Action” series of brand promotion activities.