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依托古隆中与襄阳古城的观光旅游,已是襄阳旅游业的名片。伴随旅游业新态势、鄂西旅游圈推进和构建省域副中心、都市襄阳的重大战略机遇期,襄阳旅游业转型发展成为旅游业升级与城市转型的产业支撑。基于襄阳旅游业的发展历程及其与城市互动发展的机理,提出创新旅游产品、衍生旅游产业价值链、形成科学旅游空间结构、强化全球行销等构建都市襄阳战略的旅游产业转型路径。
Rely on Gulong in the ancient city of Xiangyang tourism and tourism, Xiangyang tourism business card. With the new trend of tourism, the tourism circle of western Hubei Province promotes and constructs a major strategic opportunity for the sub-center of the province and the city of Xiangyang, and the tourism transformation in Xiangyang becomes the industrial support for the upgrading of tourism and urban transformation. Based on the development of Xiangyang tourism industry and its mechanism of interaction with the city, this paper proposes the transformation of tourism industry based on the innovation of tourism products, the value chain of tourism industry, the formation of scientific tourism spatial structure and the global marketing.