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对这个问题的解答可以使我们在数字化经济和传统经济(又称物理的、原子的经济)的比较中有更深刻的认识,更加深入的了解全新的电子化市场。商业策略的制定必须基于对这样的市场活动规律的全面、系统的经济学研究之上。于是“电子商务经济学”又被提到了经济学家的研究课题中。许多大学也开始开设电子商务专业的研究方向。电子化的市场是完美的,“无摩擦”的市场吗?交易费用真的会是“零”吗?这样的市场是不是一个完全竞争的市场,能否产生最低的价格?这样的市场是否无需人工介入就能自发地达到预期中的上述特性?从表面上来看,电子化的市场似乎很像是一个完美的市场体系,在这个市场中有全球范围内的众多买者和卖者,双方都对市场和产品有充分的信息,在这里不需要任何的中介机构。这样的一个市场竞争将会
The answer to this question will enable us to have a deeper understanding of the digital economy and the traditional economy (also known as the physical, atomic economy) comparison, more in-depth understanding of the new electronic market. The formulation of business strategies must be based on a comprehensive and systematic study of the economics of such patterns of market activity. So “e-commerce economics” has been referred to the economist’s research topics. Many universities have also begun to set up e-commerce professional research. Is the electronic market a perfect, “frictionless” market? Is the transaction cost really “zero”? Is this market a perfectly competitive market, with the lowest price possible? Of the market spontaneously achieve the expected characteristics without human intervention? On the surface, the electronic market seems to be like a perfect market system in this market with many buyers and sellers around the world Both parties have sufficient information about markets and products and do not need any intermediaries here. Such a market competition will be