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日前参加北京国际广告创意趋势论坛,听到张百清老前辈关于品牌话语权的一番话很受启发,他说“我做广告将近三十年,今年五月被我的客户征召过去做企业形象的事情。从乙方到甲方,企业老板经常想要对社会表达一些话语权的时候,广告公司并没有意识到,广告公司提的都是一些创意点子。比如企业说到社会责任的时候都是要有一些话语权,要用他的产品广告引导社会往正面的方向走的时候,
Recently participated in the Beijing International Advertising Trends Forum, heard the old predecessors Zhang Baiqing remarks about the brand was very inspired, he said ”I have been advertising for nearly three decades, in May this year, my client was recruited to do the past corporate image Thing from Party B to Party A, business owners often want to express some say to the community when the advertising company did not realize that advertising companies are some creative ideas mentioned, such as when companies say social responsibility are To have some say, to use his product advertising to guide the community to the positive direction,