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定位 (Ｐｏｓｉｔｉｏｎｉｎｇ) ,是由著名的美国营销专家艾尔·列斯 (ＡｌＲｉｅｓ)与杰克·特罗（ＪａｃｋＴｒｏｕｔ）于７０年代早期提出来的 ,当时 ,他们在美国《广告时代》发表了名为《定位时代》系列文章 ,以后 ,他们又把这些观点和理论集中反映在他们的第一本著作《广
Positioning was made in the early 1970s by famous American marketing experts AlRies and JackTrout when they published in the American “Advertising Age” Positioning the era “series of articles, after which they again put these ideas and theories concentrated in their first book,” Canton