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本月中国广告品牌媒介广告投放评价总指数达1368点.基本与上月的总指数1366持平,表现了这两个月来品牌的广告投放保持不变.本月广告投放量前三位的品牌是中国移动通信、玉兰油和可口可乐.与上月广告投放前三位的名次变化不大.本月前三甲品牌本月的广告投放量分别是4.16亿元、3.94亿元、3.74亿元.指数分别是125点、118点、112点,表现了一贯的品牌实力。本月广告投放量最大的类别仍然是化妆品/浴室用品,月度投放总额达到48.77亿元,药品、食品和商业及服务性行业紧随其后,本月广告投放额也分别达到了33.27亿元、30.82亿元和26.90亿元,平面媒体中投放首位的仍然是房地产/建筑工程行业,月度广告投放总额达到了12.69亿元.紧随其后的是商业及服务性行业,月度投放额达到9.38亿元.其次是交通和邮电通讯,电台媒体广告投放首位的仍然是商业及服务性行业.投放额达到0.93亿元,其次是交通和邮电通讯,户外媒体投放首位的是房地产/建筑工程行业,投放额达到3.25亿元.其次是商业及服务性行业和邮电通讯。本月北京、上海、广州三地电视媒体广告花费最大的是上海东方卫视,本月广告花费达到2.41亿元,平面媒体广告花费最大的是广州日报,本月广告花费达1.26亿元.广播电台广告花费最大的是北京人民广播电台交通广播(FM103.9),本月广告花费达0.58亿元。本月品牌全媒体(电视、平面、广播、户外)的广告投放前十五位品牌是中国移动通信、玉兰油、可口可乐、高露洁、三精、盖中盖、肯德基、护彤、力士、飘柔、黄金搭档、娃哈哈、佳洁士、海飞丝和达利园,其中海飞丝和力士分别代替上月的康师傅和旁氏进入到了品牌全媒体投放的前十五位榜单中。
This month, China’s advertising brand media advertising evaluation index reached 1368. Basic with the previous month’s total index of 1366 unchanged, the performance of the past two months the brand’s advertising remains unchanged this month, advertising the top three brands Is China Mobile, Olay and Coca-Cola ads with the previous three rankings changed little last month, the top three brands this month’s advertising volume was 416 million yuan, 394 million yuan, 374 million yuan index respectively Is 125 points, 118 points, 112 points, the performance of a consistent brand strength. This month the largest amount of advertising is still the type of cosmetics / toiletries, the monthly total reached 48.77 billion yuan, followed by drugs, food and commercial and service industries, advertising this month, respectively, reached 3.327 billion yuan, 3.082 billion yuan and 2.69 billion yuan, the top spot in the print media is still the real estate / construction industry, the monthly total advertising reached 1.269 billion yuan, followed by the commercial and service industries, monthly sales reached 938 million Followed by transportation and post and telecommunications, radio and television commercial advertising is still the first place is the commercial and service industries. The amount of investment reached 93 million yuan, followed by transportation and postal communications, outdoor media first place is the real estate / construction industry, delivery Amounting to 325 million yuan, followed by commercial and service industries and posts and telecommunications. This month Beijing, Shanghai, Guangzhou, the three television media advertising is the largest spend Shanghai Oriental Satellite TV this month, advertising costs to reach 241 million yuan, the largest print media advertising is the Guangzhou Daily, advertising this month spent up to 126 million yuan. Advertising is the most expensive Beijing People’s Radio Traffic Radio (FM103.9), this month advertising costs up to 0.58 billion yuan. This month the brand of all media (TV, print, broadcast, outdoor) ad serving the top 15 brands are China Mobile, Olay, Coca-Cola, Colgate, three fine, cover in the cover, KFC, care Tong, Golden partner, Wahaha, Crest, Head & Shoulders and Dali Park, where Head & Shire replaced Hercules and Ponds respectively in the top 15 brands in the media coverage.