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随着我国经济的快速增长,旅游业随之迅猛的发展。旅游业的兴起导致导游行业规模迅速壮大,导游的总体服务质量有所提高,但是国内旅游景点众多,导游人员的需求量增大,旅游业的散客时代也随着到来,导游人员的招聘条件也在放宽,导游的不规范服务行为屡屡出现,破坏了在游客心目中的形象,导致旅游业经济利益受到一定的影响,为了让不同的消费者能够满意导游的服务,需要导游行业内部做出一定的整顿。本文就导游不规范服务行为进行了相关的研究,并提出了几点应对方式。
With the rapid economic growth in our country, the tourism industry has witnessed rapid development. The rise of tourism led to the rapid growth of the scale of the tour guide industry and the overall service quality of tour guides. However, due to the large number of tourist attractions in China, the demand for tour guides has increased and the age of individual tourists in tourism industry has come along with the hiring conditions of tour guides Is also relaxing, irregular service activities of tour guides appear frequently, destroying the image in the eyes of tourists, resulting in a certain impact on the economic interests of tourism, in order to allow different consumers to be satisfied with the services of tour guides, you need to guide the industry to make A certain rectification. This article conducts relevant research on the non-standard service behavior of tour guides and puts forward some countermeasures.