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本文通过产品的重新定位、新产品开发策略、教育活动开发策略、体验活动开发策略和营销策略,对浐灞国家湿地公园的开发及未来的旅游市场进行了深层次分析,为保护与开发浐灞湿地公园提供了一定的建设性意见或建议。随着人民生活水平的提高以及整个社会消费个性化的到来,越来越多的消费者已经不满足于传统的组团旅游,个性化、多样化的旅游形式正广泛地被消费者所接受。一、创新产品定位①渔夫之旅。在蒹葭南湖周围设立垂钓点,每隔10米设立
Through the repositioning of products, new product development strategy, education activity development strategy, experience activity development strategy and marketing strategy, this article carries out an in-depth analysis of the development of the Qionglai National Wetland Park and the future tourism market, in order to protect and develop the Qionglai Wetland Park has provided some constructive comments or suggestions. With the improvement of people’s living standards and the personalized socialization of the whole society, more and more consumers are not satisfied with the traditional group travel. Individualized and diversified forms of tourism are widely accepted by consumers. First, the innovative product positioning ① fisherman’s trip. Fishing spots are set up around Nanhu Lake and are set every 10 meters