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案例名称:天使爱心承诺·给未来宝宝写封信品牌:多美滋营销目标:通过多美滋全程曝光,硬广和公关资源的信息植入,从而提升多美滋品牌公益形象,增强多美滋品牌美誉度!体现多美滋的企业社会责任感。执行时间:2010年11月11日-12月31日核心策略:网易和多美滋联手,借助国际儿童日这一特别节日,用“给未来宝宝写封信”的公益行动,感召网友参与,并提高多美滋品牌公益形象。网友进入活动官网后,在写信页面写给宝宝未来10年内(2020年12月31日以前)的爱心承诺信。本次活动遵循网友选
Case Name: Angels love promise · Write a letter to the future baby Brand: Dumex Marketing Objective: Through Dumex full exposure, hard-wide and PR information implantation, thereby enhancing the brand image of Dumex and enhance Dumex brand reputation! Dumex Corporate social responsibility. Implementation time: November 11, 2010 December 31, the core strategy: NetEase and Dumex join forces, with the International Children’s Day this special holiday, “to write a letter to the future baby, ” public action, to encourage users to participate, And enhance the brand image of Dumex brand. After the user enters the official website of the event, he writes a letter of commitment to the baby in the next 10 years (December 31, 2020). This activity follows the users choose