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主持人语:刚刚过去的2014年,“变化”成为商业市场被提及最多的词语。市场要素在变化,商业环境在变化,消费者在变化,渠道形态在变化……各种变化,从不同方向随时袭来,“变”成为唯一的不变。互联网行业如日中天,互联网思维成为最受追捧的制高点,社群经济、粉丝经济、O2O、社区服务等,与互联网有关的概念摧枯拉朽地席卷整个市场,各种热点快速转换,似乎与这些热词沾上边就遍地生黄金。面对互联网大潮,转型者有之,固守
Moderator language: Just past 2014, “change ” became the most mentioned commercial terms in the market. Changes in market factors, the business environment is changing, consumers are changing, the channel shape is changing ... ... all kinds of changes from time to time in different directions, “change ” become the only constant. The Internet industry is booming. Internet thinking has become one of the most sought-after high ground, community economy, fan economy, O2O, community service, etc. Internet-related concepts have swept through the market and various hotspots have rapidly changed. Born gold everywhere. The face of the Internet tide, there are transition, stick