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网络的迅猛发展,对传统营销的影响和挑战日趋明显,品牌营销已经开始由大众化营销转移到了小众和圈子营销。传统的营销手段效果日渐式微。那么,发生这场革命的深层次原因是什么?我们又该如何应对?
The rapid development of the network, the impact and challenges of traditional marketing increasingly obvious, brand marketing has begun to shift from popular marketing to niche and circle marketing. The effect of traditional marketing methods is diminishing. So what is the deep-seated reason for this revolution and how should we deal with it?