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在开放的现代社会,一个高水平、高档次的公共关系人才,必须具备很强的实际工作能力和广博深厚的知识基础,必须是一个能力型与智力型相结合的智能双全型人才。本文中心点就是强调公共关系人员要努力使自己成为智能双全型人才。这一点与我国当前公关界人员的智能素质现状有着直接关系。第一,我国的公共关系学科近十几年从国外“引进”,时间尚短。公关活动在商品经济环境中,大有一轰而
In a modern open society, a high-level and top-notch public relations talent must have strong practical ability and extensive knowledge base. It must be a combination of competency-based and intellectual-type talents. The focal point of this article is to emphasize that public relations personnel should strive to make themselves intelligent dual talents. This is directly related to the current intelligence quality of public relations personnel in our country. First, our country’s public relations disciplines have been “introduced” from abroad for more than a decade, and the time is still short. Public relations activities in the commodity economy environment, there is a boom