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随着跨国公司在中国投资数量的增多,投资规模的不断扩大,在华跨国公司的主要问题是如何整合巩固这些投资成果,为此当地化战略便浮出水面。归纳起来,跨国公司在华的当地化战略主要包括管理人员的当地化、零部件采购的当地化、品牌管理的当地化、融资的当地化以及研究开发的当地化。 1.管理人员的当地化战略。这是指跨国公司按照公司的总体战略,有意识地选择优秀的当地经理人,并通过各种培训让他们了解世界最新的
As multinationals invest more in China and their investment continues to expand, the major issue for multinationals in China is how to consolidate and consolidate these investments. As a result, localization strategies have surfaced. To sum up, the localization strategy of MNCs in China mainly includes the localization of managers, the localization of parts procurement, the localization of brand management, the localization of financing and the localization of research and development. 1. Localization strategy of the manager. This means that transnational corporations consciously choose excellent local managers in accordance with the company's overall strategy and through various trainings to get them acquainted with the world's newest