论文部分内容阅读
自一九八八年深圳大学首开公共关系专业以来,公关热从南到北沿伸,由沿海地区向内地挺进,全国各地的普通高校和成人院校相继开设了公关课程,开设公关专业的院校也越来越多。随着改革开放和市场经济的发展,公共关系事业也有一个抓住机遇、迎接挑战,上一个新台阶的问题。这就要求各级高校要深化公关教学与研究,提高水平,适应社会发展的需要。目前,中国公关面临的首要问题,就是在促进社会主义市
Since the first public relations major was opened by Shenzhen University in 1988, public relations fever has been extending from south to north, advancing to the interior from the coastal areas. Public colleges and adult colleges across the country have successively set up public relations courses and public relations majors School is also more and more. With the development of reform and opening up and the development of a market economy, public relations undertakings also have a problem of seizing opportunities and meeting challenges and going to a new level. This requires colleges and universities at all levels to deepen the public relations teaching and research, improve the level of adaptation to the needs of social development. At present, the most important issue facing China’s public relations is to promote the socialist city