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随着文化多元化和旅游市场的发展,旅游产品文化内涵和品位急需提升。文化是能够提高产品的商业价值和市场竞争力,而旅游产品的竞争力最终体现的是文化的竞争。站在新的历史起点上,以新的文化产品开发理念分析辽宁省少数民族地区旅游产品开发的现状,探索如何挖掘少数民族地区旅游资源的文化内涵,提升旅游产品的文化品位,以旅游业发展拉动区域经济增长。
With the diversification of culture and the development of tourism market, the cultural connotation and taste of tourism products urgently need to be improved. Culture is able to improve the commercial value of products and market competitiveness, and the competitiveness of tourism products is ultimately reflected in the cultural competition. Starting from a new historical starting point, this paper analyzes the status quo of tourism product development in minority areas of Liaoning Province with the new concept of cultural product development and explores how to tap the cultural connotation of tourism resources in ethnic minority areas and enhance the cultural taste of tourist products. With tourism development Stimulate regional economic growth.