传播力和销售力的转化——访苏州广电总台副总编辑、广告中心主任陈旭明

• 作 者: 夏珖玘
• 出 处: 中国广告
• 发表日期: 2013年09期
• 关键词: 广告中心 销售力 访苏州 广电总台 电视广告 《中国广告》 媒体影响力 传播力 生存空间 品牌性

城市台拥有近地优势,离受众更近,离市场更近,离客户更近,城市台的出路就在于此。尽管近年来,央视和卫视这些品牌性媒体影响力不断扩大,不断挤压城市电视台的生存空间,令一些城市台遭遇困境,但苏州广电总台完成了惊人的业绩,去年仅电视广告收入就超过9亿。经过十多年的发展,苏州广电正在向“全国

Urban Taiwan has the advantage of being close to the ground, closer to the audience, closer to the market and closer to the customer. Despite the growing influence of CCTV and TV as brand media in recent years, the city has continuously squeezed the living space of urban television stations and caused some urban platforms to encounter difficulties. However, the completion of the outstanding achievements of Suzhou Radio and Television Group reached only last year when the revenue from television advertising exceeded 900 million. After more than a decade of development, Suzhou Radio and Television is to ”the whole country."