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以2005—2011年国家社会科学基金舆情研究立项项目为样本,基于文献计量法从立项数量、立项类别、项目成果形式、立项机构和立项主题5个方面对舆情研究的发展状况进行了回顾分析,指出舆情研究的立项数量和研究机构数量都呈增长趋势;进一步对研究主题分析发现,舆情信息汇集和分析、舆情预警和疏导、突发事件舆情以及新媒体舆情是舆情研究的重点;最后总结指出,未来学者应加强舆情基础理论研究,强化舆情的学科特征,从而使舆情研究学科化。
Taking the National Social Science Fund Public Opinion Research Project from 2005 to 2011 as a sample and based on the bibliometrics method, this paper reviews the development of the public opinion research from five aspects: the quantity of the project, the type of the project, the form of the project, the project agency and the project theme. Pointing out that the number of public opinion research projects and the number of research institutions are increasing; Further analysis of the research found that public opinion information collection and analysis, public opinion early warning and counseling, unexpected public opinion and new media public opinion is the focus of public opinion; concludes , Future scholars should strengthen the basic theory of public opinion research, strengthen the subject characteristics of public opinion, so that public opinion research discipline.