论文部分内容阅读
汽车工业的发展和私家车的普及,带动了各类汽车杂志的繁荣。而汽车广告则对于汽车杂志的发展起到了至关重要的作用。本文对汽车杂志的种类和相对应的广告群体进行了分析,使汽车杂志能够准确地把握目标广告客户,更好地为供需架起桥梁,促进汽车工业的健康发展。
The development of automobile industry and the popularization of private cars have driven the prosperity of various automobile magazines. And car ads play a crucial role in the development of auto magazines. This article analyzes the types of automobile magazines and the corresponding advertising groups, so that auto magazines can accurately grasp the target advertisers, to better serve as a bridge between supply and demand, and promote the healthy development of the automobile industry.