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本文根据市场营销专业的人才培养目标,以市场营销调研课程为例,对市场营销专业校内实训课程教学内容进行整体优化,以实践性、实用性和实效性为基本特点,把实训教学落到实处,教学过程中改变传统的单纯课堂讲授模式,积极引入教学模式,注重培养学生的实际动手操作能力,要求学生在掌握市场营销调研基本理论的基础上,熟练运用常用的市场调研方法和技术,培养学生从事实际市场营销调研工作的能力。
This article based on marketing professionals training objectives, marketing research courses as an example, marketing professional training courses in the overall teaching content optimization, practical, practical and effectiveness as the basic characteristics of the real teaching In practice, the teaching process to change the traditional simple classroom teaching mode, and actively introduce the teaching mode, focusing on training students practical ability to operate, requires students to master the basic theory of marketing research, based on the familiar use of market research methods and techniques , Develop students’ ability to do real-world marketing research.