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我国玩具业是劳动密集型产业,长期处于贴牌代工模式,发展较为平稳.2007年以来金融危机的不断恶化,给一直以出口为主的我国玩具业带来了极大的影响和挑战.面临这样的冲击,我国玩具业应采取积极的应对措施来缓解“寒冬期”的压力,除了政府的大力支持外,还要从市场、策略、品牌和技术等多方面入手,制定有效应对方案,转“危”为“机”,迎来我国玩具业的下一个“春天”.“,”Toy industry in China is a labor-intensive industry which was almost in a situation of OEM foundry,and there has been no big fluctuations in recent years.Since 2007,the worsening financial crisis has brought a big blow and also great challenges to our toy industry which is full of foreign trades and exports.In such circumstances,we should take positive measures to alleviate the pressure in the “winter period”.In addition to the strong support of the government,we should also make some improvements in many ways,such as the market,strategy,brand and technology.Through so much efforts,we could change the “ crises” into an “opportunity” and welcome another peak in our toy industry.