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美国《对折》2012年7、8月技术的快速发展给有历史传统的公司带来了困扰,特别是对出版行业来说,要用新的系统模式更换旧的动辄就得耗费多年。如今,最好的战略就是制订灵活调整的战略,一旦当技术发展超越预期,战略也随之跟进。5年前,出版行业纠结的是要不要建立多媒体平台,这些内容是否免费开放。然而,今天,移动媒体的迅速崛起,又给出版人提出了挑战。旧伤未愈,新问题又冒将出
The United States “fold” July and August 2012 The rapid technological advances have plagued companies with historical traditions, especially for the publishing industry, where it takes many years to replace the old with the new system model. Today, the best strategy is to devise a flexible strategy that will follow as technology advances beyond expectations. Five years ago, the publishing industry was entangled in whether to build a multimedia platform and whether the content was free and open. However, the rapid rise of mobile media today poses a challenge for publishers. The old wound did not heal, new problems take the risk again