论文部分内容阅读
任何大的方案制定之前,必须有务实的市场调研,否则就会无的放矢。市场调研就是系扣子,第一颗扣子找准了,下面的扣子自然就易找到,第一颗扣子没有找对,剩下的扣子一定系错,绝没有对的道理。市场份额究竟有多少?竞争者的产品究竟如何?消费者对我的产品究竟如何反应? 在服务一个企业时,摆在我们面前的几组数据差异很大,比如市场份额,广告公司的数据是10％,竞争对手称我们的市场份额为4％,企业自己的数据则是12％,实际情况究竟是怎样的? 如果我们连自己的市场地位都闹不清,还谈什么策略和方案?
Before any big plan is made, there must be pragmatic market research, otherwise it will not be targeted. Market research is the Department of buttons, the first button found, the following buttons naturally easy to find, the first button did not find right, the rest of the buttons must be the wrong department, absolutely not right. What exactly is the market share? What exactly is the competitor's product? How does the consumer react to my product? When serving a company, there are very different sets of data in front of us, such as market share, advertising company data 10%, competitors said that our market share of 4%, the company's own data is 12%, the actual situation is what? If we even their own market position are not clear, what are the strategies and programs?