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就家用医疗器械而言,零售应当始于基础定位,这至关重要的第一步至少表明你的目标已经清晰。没有明确的目的地,地图也无法告诉你前进的路线。以家用医疗器械为例,以往我们在讨论零售时大都于细节处着眼,焦点集中在经营技术层面,应当说这颇有些“断章取义”之嫌,至少忽略了微观执行之上的宏观调控。就家用医疗器械而言,零售应当始于基础定位,这至关重要的第一步至少表明你的目标已经清晰,否则再多的努力都只是漫无目的的行走。
In the case of home medical devices, retail should start with a basic orientation, and this crucial first step at least shows that your goals are clear. Without a clear destination, the map can not tell you the way forward. Take home medical devices as an example. In the past, when we discussed retail, we mostly focused on details. At the technical level of operation, we should say that this is quite a bit “out of context.” At least the macro-control over microscopic execution is overlooked. In the case of home medical devices, retail should start with a basic orientation. This crucial first step at least shows that your goals are clear, otherwise more effort will only go for aimless walking.