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有调查结果表明,除了电视广告,药店店员对消费者购药的影响大于其他各种广告媒体。由于绝大多数患者对药品及其相关知识不懂或知之甚少,当店员向消费者推荐某种药品时,约有74%的消费者会接受店员的意见。而在零售市场上,面对消费者更多的是药店店员,店员是企业与消费者之间的纽带。随着医药卫生体制改革的深入,药品生产企业与零售企业会利用优势互补,进行强强联合,店员培训活动的开展将会增加两者的深层合作。由此,许多企业认识到拓展零售药店、培训合格的药店店
Some survey results show that, in addition to television commercials, pharmacies and clerks have more influence on consumer purchases than other kinds of advertising media. Since the overwhelming majority of patients do not know or know very little about medicines and their related knowledge, about 74% of consumers accept the opinions of clerks when clerks recommend certain medicines to consumers. In the retail market, the face of consumers are more pharmacy clerks, clerks is the bond between businesses and consumers. With the deepening reform of the medical and health system, pharmaceutical manufacturers and retail enterprises will make use of their advantages and make joint efforts to carry out training activities. This will increase the deep cooperation between the two. As a result, many companies recognize the expansion of retail pharmacies, training qualified pharmacy shop