论文部分内容阅读
人们习惯把经商、做买卖、推销商品以及贸易活动,统统称为做生意。而做生意又有一定的奥妙和技巧,人们习惯称这门学问为“生意经”。关于“生意经”的来历,传说出自我国春秋末年越国的范蠡。范蠡原是个士大夫,他帮助越国的勾践消灭了吴国后,自己弃官从商,多年以后,他写了一部名叫《计然》的书,书中总结了他自己经商的经验:一是“务物完”即要妥善存放商品;二是“贵出如粪土”、“贱取如珠宝”,即东西贵时(市场价好),要将存货出尽,价格便宜时(市场价
People are accustomed to doing business, doing business, selling goods, and trading activities. There are certain subtleties and skills in doing business. People are accustomed to call this learning “business classics.” Regarding the origins of the “Business Classics”, it is said that Fan Yao, who is from Vietnam in the late spring and autumn. Fan Liyuan was a scholar-bureaucrat. He helped Wuguo Goujian to eliminate Wu Guohou and abandon his official business. After many years, he wrote a book called “Kai Ran”, which summarizes his own business experience: The first is to “reserve goods” to properly store goods; the second is to “get out of dirt such as dirt” and “get jewels like jewelry”, that is, when things are expensive (the market price is good), they need to stock out and the price is cheap (market price