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SMG,致力于成为中国最具创新活力和国际影响力的广电和综合文化产业集团;浙江传媒拥有新媒体200家,注册用户超过5亿、活跃用户4千万的新型报业集团。一家是广电,一家是纸媒,在中国媒体转型发展中走出了自己的特色,取得了不俗的业绩。他们的探索和经历,对于传统媒体来说,是不可多得的经验和值得借鉴的实战样本。本期,我们选编了两家传媒机构“掌舵人”的最新发言材料,力图完整呈现两家媒体的融合之路,借他们的话,鼓舞我们继续去努力探索。
SMG is committed to becoming China’s most innovative and influential broadcasting and cultural industries group; Zhejiang Media has 200 new media, more than 500 million registered users, 40 million active users of the new newspaper group. One is radio and television, one is paper media, in the transformation and development of China’s media out of their own characteristics, and achieved good results. Their exploration and experience are both rare experiences and examples worth learning from the traditional media. In this issue, we compiled the latest speech materials of the two media agencies, “Helm”, in an attempt to fully present the road of convergence between the two media. By their words, we encouraged us to continue our efforts to explore.