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婴幼儿产业是21世纪的朝阳产业,也是我国出口贸易市场中具有重大潜力的产业。浙江省是中国婴幼儿产业的主要产地之一,也是婴幼儿产业跨境电商出口的销售大省之一。本文对浙江婴幼儿产业的现状和不足之处进行分析,从而明确现有的市场情况和所存在的问题,以如何满足消费者对商品及服务双重需求为目的,提出合理的对策。
Infant and young child industry is a sunrise industry in the 21st century and also an industry with great potential in China’s export trade market. Zhejiang Province is one of the major producing areas for infant and baby industries in China. It is also one of the major sales provinces for export of cross-border e-commerce in the infant and child industries. This article analyzes the status quo and deficiencies of infant and toddler industry in Zhejiang so as to clarify the existing market conditions and existing problems and propose a reasonable countermeasure for the purpose of satisfying consumers’ dual needs for goods and services.