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电视评论的形式一般分为口播评论和录像评论两种,前者主要有编前话、编后语、本台短评等;后者则主要有新闻述评、记者感言和嘉宾点评等。其中,新闻述评是电视媒体在实际操作中使用最多的一种评论体裁。现如今,如何才能做好电视述评?笔者认为,重点应放在增强选题的针对性、追求传播的实效性上。通过客观分析评述新闻事件和社会热点,阐明记者的公正立场,从而不断提升主流媒体的传播力和引导力。
The form of TV commentary is generally divided into two kinds of comments and video comments on the verbal broadcast, the former mainly compiled before the words, compiled after the language, the station short comment, etc .; the latter mainly news reviews, press testimonials and guest comments. Among them, news commentary is the most commonly used television media in the practice of a comment genre. Nowadays, how can we make a good TV review? In my opinion, the emphasis should be placed on enhancing the relevance of the topic and the effectiveness of the dissemination. Through the objective analysis and comment on news events and social hot spots, clarifying the just position of journalists and continuously enhancing the dissemination and guidance of the mainstream media.