晚报贵在“晚”——对晚报特点的一点认识

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晚报界的老前辈、上海《新民晚报》社长赵超构说:晚报的绝对特点是“晚”。这确实是经验之谈。晚报之晚,体现在两个方面:一是较日报而言,出报晚;二是就读者来说,晚读报。所谓出报晚,即在日报出报后的半天或多半天之后才出报。这样,从日报半夜截稿到晚报中午截稿这一段,就是晚报独占的黄金时间。在此时间内,晚报既可接收新华社播发的国内外要闻,摘编当天《人民日报》和中央人民广播电台的重要报道,又可采写本埠当日发生的重要新闻,还可对当天日报报 Evening News old veteran, Shanghai “Xinmin Evening News,” Zhao Chao, president of the organization said: Evening News’s absolute feature is “late.” This is really a talk of experience. Late evening, reflected in two aspects: First, the daily report, the late report; second is for readers, late reading newspaper. The so-called post-mortem report, that is, half or more days after the daily report after the report. In this way, from the middle of the night to the middle of the night deadline to write a paragraph at noon, is the prime time exclusive golden evening. During this time, Evening News can receive domestic and foreign news broadcasts from Xinhua News Agency, extract the important reports of “People’s Daily” and the Central People’s Broadcasting Station on the same day, and can also read and write important news on the same day as the local newspaper.
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