论文部分内容阅读
“这是一个广告泛滥的时代,泛滥的广告又分散了人们的注意力。一个广告成就一个品牌的图景不会再重现。曾经,我们的工作就是要打一个好广告。而现在,我们必须通过各种途径,与每一个潜在消费者做好沟通、交流,以‘润物细无声’的方式吸引其注意力,影响其消费决策。”广东万家乐燃气具有限公司品牌管理部部长李涛坦言,“广告的时代正在过去,公关的时代已经来临。”品牌公关在中国企业内的发展历史并不长,作为企业界的公关
“This is an era of proliferation of advertising, the proliferation of advertising and distracting people’s attention .An advertisement achievement of a brand picture will not be reproduced.And we, we work is to make a good advertisement.And now, we Must be through various channels to communicate with each potential consumer, exchange, to ’moisten the silent’ way to attract their attention, affecting their consumer decision-making. ”Guangdong MACRO Gas Co., Ltd. Brand Management Minister Li Tao Frankly speaking, “The era of advertising is over, the era of public relations has come. ” Brand PR in the history of the development of Chinese enterprises is not long, as the corporate public relations