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尽管近年来外资百货入华“铩羽而归”的事例屡见不鲜,但这依然抵挡不住他们进军中国的步伐。不过这一次,他们的策略与以往有所不同,意欲先借道电商探路。正当本土百货还在为迎战消费“寒冬”而绞尽脑汁之时,外资百货又来了。不过这一次,他们更看好当红的网购,意图先从电商入手进军中国市场。出手,因为消费者热衷就在这个6月,美国最大连锁百货品牌梅西百货在中国的正价商品网店将正式亮相。
Despite the frequent occurrence of foreign department stores in China in recent years, they are still unable to resist the pace of their entry into China. However, this time, their strategy is different from that of the past. While local department stores are still racking their brains to meet consumer “winter”, foreign department stores came again. But this time, they are more optimistic about popular online shopping, intended to start from the electricity supplier to enter the Chinese market. Since the consumers are keen to be in this June, the largest chain of department store brands Messi Department Store will officially debut in China’s regular-priced merchandise shop.