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通常而言,大众传媒在公共领域中所起到的作用主要表现在电视媒介的传播过程中,而电视又是大众传媒的重要媒介,在公共领域当中能够产生内容、构建沟通平台。在当前社会环境中,电视广告具有巨大的渗透力和影响力,同时还能够表征社会公共领域,因而电视广告在进行商品信息传播的过程,介入到公共领域,受到公共领域的影响、接受公共领域的规范,所以说,电视广告具有构建公共领域的功能与责任。但是,我国当前的广告批评环
In general, the role of the mass media in the public sphere is mainly manifested in the dissemination of television media, which is also an important medium for the mass media. It can generate content and build a communication platform in the public domain. In the current social environment, television advertising has a huge penetration and influence, but also can characterize the public domain, so television advertising in the process of dissemination of product information, involved in the public sphere, subject to the public sphere, to accept the public sphere Therefore, TV commercials have the functions and responsibilities of building a public sphere. However, China’s current commercial criticism ring