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潘大钧北京商学院教授,现任该院商业经济系主任,兼国内贸易部社会科学研究和经济专业高级职务评委会委员,国家医药管理局经济专业技术高级职务评委会委员,国内贸易部高等院校教材委员会委员兼企业管理学科组组长,中国商业企业管理协会及中国商业企业家协会理事,中国广告协会理事及其所属的报纸委员会学术顾问、学术委员会副主任。他治学严谨,勇于开拓创新,教研成果显著,于70年代末以来开辟商业管理、现代广告、商品信息、商业文化等学科研究。
Professor Pan Dazhao is a professor at the Beijing Business School. He is currently the director of the Department of Commercial Economics of the Institute, a member of the Senior Evaluation Committee for Social Science Research and Economics of the Ministry of Internal Trade, a member of the Judicial Committee for Senior Experts in Economic Expertise of the State Administration of Pharmaceuticals, and a member of the Ministry of Internal Trade. Member of the committee and head of the enterprise management discipline group, director of the China Business Enterprise Management Association and China Business Entrepreneurs Association, director of the China Advertising Association, and academic director of the newspaper committee and deputy director of the Academic Committee. He is rigorous in scholarship, bold in pioneering and innovation, and has achieved remarkable results in teaching and research. Since the late 1970s, he has opened up studies in business management, modern advertising, commodity information, and business culture.