科技企业必须实施两大战略

• 作 者: 林起章
• 机 构: 上海科学院 原副院长 上海浦东工业研究院院长
• 出 处: 华东科技
• 发表日期: 2004年期
• 关键词: 资本扩张 新产品开发 良性循环 财务整合 风险资金 技术创新 创业投资 财务工作 发展潜力 管理整合

从国际的经验看,科技企业要得到快速发展,一般要实施两大战略:产品扩张战略和资本扩张战略。如果我们能够灵活运用这两大战略,并使之形成相互促进的良性循环,那么,我们就基本掌握了科技企业经营的精髓。 一、科技企业必须实施产品扩张战略 所谓产品扩张战略就是企业通过不断地进行新产品开发并实施产业化,强化内部管理和营销,迅速占领市场,从而取得经济效益,回报股东,回报社会。这实际上是一个企业得以生存所必不可少的物质

Judging from the international experience, for a rapid development of science and technology enterprises, two strategies are generally to be implemented: product expansion strategy and capital expansion strategy. If we can flexibly utilize these two strategies and create a virtuous cycle of mutual promotion, then we will basically grasp the essence of the operation of science and technology enterprises. First, science and technology enterprises must implement product expansion strategy The so-called product expansion strategy is that enterprises continue to carry out new product development and implementation of industrialization, strengthen internal management and marketing, the rapid occupation of the market, so as to obtain economic benefits, return shareholders, social returns. This is actually an essential material for a business to survive