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本刊讯日前,武汉工业学院报刊发行营销研究中心正式成立,这是目前国内高校首家也是惟一一家报刊发行营销领域的研究机构。该中心负责人表示,研究人员要深入到报刊发行营销第一线,一切研究坚持“三贴近”:贴近发行实际贴近发行生活,贴近发行人员心理。同时,要求运用国内外的最新
Recently published in the newspaper industry, Wuhan Institute of Technology Marketing Center was officially established, which is currently the only domestic colleges and universities is the only one newspaper distribution marketing research institutions. The person in charge of the center said that researchers should go deep into the first line of newspaper and periodical distribution and marketing, and all the research should adhere to the principle of “three approaches”: close to the actual release of circulation and close to the issuers’ psychology. At the same time, require the use of the latest at home and abroad