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名牌是国宝,是进军世界市场的利器。名牌是一种巨大的无形资产,这种无形资产,可以用它去占领市场,也可以用它去收购、兼并别人的有形资产,从而进一步扩大自己。而没有名牌,就没有市场,最终自己的资产只能被人家收购、兼并。因此,可以说,当今世界市场的竞争,是名牌商品的竞争。谁拥有名牌,谁就拥有市场。那么,名牌靠什么创造出来的呢?红豆集团公司的回答是——
The brand name is Guobao, which is a weapon for entering the world market. Brand name is a kind of huge intangible assets. This kind of intangible assets can be used to occupy the market, and it can also be used to acquire and merge other people’s tangible assets, thus further expanding itself. Without brand names, there will be no market. Ultimately, their assets can only be bought and merged by others. Therefore, it can be said that the competition in the world market today is the competition of branded goods. Whoever has a brand name will have a market. So what did the famous brand create? Redbean Group’s answer was -