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产业融合是需求市场发展的必然 在人们日常的信息需求中,主要可以分为两类:一类是以电话为代表的双向交流的互动式信息,另一类是以报纸、电视为代表的单向的广播式信息,它们分别是电信和媒体两个不同产业的用户表现形式,也是人们对信息需求的不同获取方式。 随着通信与网络技术的不断发展,原本两种不同类别的需求信息在通信技术这强力催化剂的作用下,两种信息代表的两个产业发生了融合。至此,用户获得了第三种综合性的信息获取渠道,通过一种媒介渠道同时获得原先各自分离的两种不同形式的信息。这就是对传统的电信产业和媒体产业融合最
Industry convergence is the inevitable demand for market development In the daily information needs of people, can be divided into two categories: one is the two-way interactive telephone exchange of information, the other is a newspaper, television as the single To the broadcast information, they are the telecommunications and the media, respectively, two different industries, user performance, but also people’s different access to information needs. With the continuous development of communication and network technologies, the original two different types of demand information converged on the two industries represented by the two kinds of information under the powerful catalyst of communication technology. At this point, users get a third comprehensive access to information through a media channel at the same time access to the original two separate forms of information. This is the fusion of traditional telecom and media industries