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作为一份省级地产专刊,《江西晨报.房车志》勇做风的源头。首先,对开发商尤其是读者做深度服务。通过抓明星化人物的独家专访和对接型个案报道为开发商做增量广告。同时将房车内容竭力做到精细、权威和原创,全心全意为读者服务。其次,采用独家视角和故事策划法打造独家策划性广告,深度挖掘事件内涵。最后,凭借跨界活动营销整合资源,塑造品牌形象。本论文试图通过分析《江西晨报.房车志》广告运营的新模式,期冀以小见大,以地区辐射全国,为当下都市报地产专刊的广告经营提供借鉴和参考。
As a provincial-level real estate special issue, “Jiangxi Morning Post. RV Chi” courage style of the source. First, do a deep service to developers, especially readers. By capturing the stars of the exclusive interview and docking case reports for developers to do incremental advertising. At the same time the contents of the RV strive to be fine, authoritative and original, dedicated service for readers. Second, using an exclusive perspective and story planning method to create an exclusive and planned advertising, depth mining event content. Finally, with cross-border marketing activities to integrate resources, create a brand image. This paper attempts to analyze the “Jiangxi Morning Post. RV” advertising operation of the new model, and hopes to see the big big, regional radiation throughout the country, for the current urban real estate advertising magazine to provide reference and reference.