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营销是旅游目的地获取旅游收益、获得竞争优势的关键环节。本文首先对旅游目的地营销的概念进行界定,在此基础上归纳了当前旅游目的地营销的要素,并提出了详细的旅游目的地营销的营销策略。
Marketing is a key part of tourist destination gaining tourism revenue and gaining competitive advantage. This paper first defines the concept of destination marketing, and then summarizes the current marketing elements of tourism destination and puts forward a detailed marketing strategy of destination marketing.