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电影与电视作为视听结合的大众传播媒介,对受众的冲击力强于单视或单听的传播媒介。随着科学技术发展和现实社会的需要,早于电视问世的电影其综合影响力不仅远逊于电视,其受众面也小于单视(报纸)或单听(广播)的大众传媒。本文试图从传播学的角度分析电视对电影的冲击以及电视如何传播电影从而扩大自身利益。
Film and television as a combination of audiovisual mass media, the impact of the audience stronger than single or single-listening media. With the development of science and technology and the needs of the real world, the comprehensive influence of the movies that come before the advent of television is far less than that of television, and its audience is also smaller than the mass media of single-view (newspaper) or single-listen (radio). This article attempts to analyze the impact of television on the film from the point of view of communication and how television can spread the film so as to expand its own interests.