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作为一种新型互联网业态,众筹出版具有广阔的发展前景。一方面,众筹出版在选题调研、成本控制、市场预测及宣传推广等方面具有传统出版所不具有的优势。另一方面,作为新生事物,众筹出版也面临着政策性风险和市场性风险。为更好地推动众筹出版发展,图书编辑要培养自身的开放式创新思维,善于运用互联网及新媒体工具,还要加强相关法律和经营知识学习,并加强道德自律,以推进众筹出版稳妥合规发展。
As a new type of Internet format, crowdfunding has broad prospects for development. On the one hand, crowdfunding has the advantages that traditional publishing does not have in terms of topic selection, cost control, market forecasting and promotion. On the other hand, as a newcomer, crowdfunding is also faced with policy risks and market risks. In order to better promote the development of crowdfunding, book editors should cultivate their own open and innovative thinking, be good at using the Internet and new media tools, and also strengthen relevant legal and business knowledge learning and strengthen moral self-regulation to promote crowdfunding. Compliance development.