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6月19日,MOFILM创意总监David Alberts、通用汽车全球市场策略执行总监Paul Edwards和维基百科创始人之一的Jimmy Wales在戛纳为大家带来了一场精彩的研讨会,而他们讨论的重点就是:“我们所熟知的广告业将会被众包(crowd sourcing)践踏吗?”David Alberts引用“创意民主化”一词来阐述众包形式迅速壮大的背后动机。MOFILM试图为所有人提供一个世界级的、公平
On June 19, David Alberts, Creative Director of MOFILM, Paul Edwards, GM Global Market Strategy, and Jimmy Wales, one of the founders of Wikipedia, brought a wonderful seminar in Cannes and the focus of their discussions was : “Will the well-known advertising industry be trampled by crowd sourcing?” David Alberts cited the term “creative democratization” as an illustration of the rapidly growing motivation behind crowdsourcing. MOFILM tries to provide everyone with a world-class, fair