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笔者任广东省公共关系协会秘书长已经7年。对公共关系协会如何生存和发展想过很多出路。现借此机会谈一下几点想法:行业化是协会的生命之本公共关系协会的行业化,就是指协会的发展规划、日常工作有明确的公关专业意识;指领导成员不断学习公关专业知识,了解公关信息;指以公关行业的规范化、群体化、社会化,形成旗帜风范,汇集社会上公共关系人才、单位、企业,逐步形成有社会影响力的社团组织。
The author of the Guangdong Provincial Public Relations Association Secretary-General for seven years. How to survive and develop public relations association thought a lot of ways. Now take this opportunity to talk about a few ideas: The industrialization is the life of the association The association of public relations industry, refers to the association’s development plan, daily work has a clear public relations professional awareness; refers to the leadership members continue to learn PR knowledge, Understanding of public relations information; Refers to the standardization of public relations industry, group, socialization, the formation of a banner demeanor, bring together the public relations of the community of personnel, units, enterprises, and gradually form a social influence of social organizations.