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罗永浩自2012年4月8日宣布要生产手机产品以来,持续以个人微博为平台进行相关营销传播。由于经验、资金的原因,他决定先做一款基于安卓的手机操作系统,即“锤子ROM”(英文名Smartisan OS)。原本计划2012年底发布,但老罗由于经验不足,一直拖到2013年3月27日才在北京举行发布会,并计划6月15日开放下载。在这次发布会当日,“锤子”、“罗永浩”等关键词一时变成新浪热词,引发众多微博草根用户关注,使之成为病毒传播的典型案例。如图可知,在锤子发布会之前该指数仅仅是小幅度波动,但在3月27日瞬间上升到达峰值。这样的结果并非巧合,而是精
Luo Yonghao since April 8, 2012 announced the production of mobile phone products, continued to personal microblogging as the platform for marketing communications. Due to experience, funding reasons, he decided to do a Android-based mobile phone operating system, “hammer ROM” (English name Smartisan OS). Originally scheduled to be released by the end of 2012, Lao Luo, however, was delayed until March 27, 2013 due to lack of experience and held a press conference in Beijing on June 27, 2013 and plans to open the download on June 15. On the day of this press conference, key words like “Hammer” and “Luo Yonghao” suddenly became hot words in Sina, triggering the concern of many Weibo users, making it a typical case of virus transmission. As can be seen, the index fluctuated only slightly before the hammer press conference but rose sharply on March 27. This result is not a coincidence, but rather refined