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随着数字电视普及步伐的加快,接收数字电视节目的高画质高端电视机无疑会成为今后市场的宠儿,庞大的换代市场潜力,对目前利润水平较低的电视机生产企业来说,无疑是一场即将开始的盛宴。面对中国巨大的市场前景,主导市场的中日韩电视生产企业如何谋篇布局,如何超越竞争对手获取更大的市场份额备受人们关注。近日,青岛海信电器股份有限公司总经理王士磊、大连东芝电视有限公司市场部、大客户部总经理利荣达和 LG 电子(中国)有限公司营销总部总经理郑大泳先生就这些问题接受了《环球时报》记者的采访。
With the acceleration of the popularization of digital TV, the high-definition high-end TV that receives digital TV programs will undoubtedly become the darling of the market in the future. The huge potential for replacement market is undoubtedly the most low-profit TV manufacturers at present A feast about to start. The face of China’s huge market prospects, the leading market in Japan and South Korea TV manufacturers how to make layout, how to surpass competitors to gain greater market share much attention. Recently, Wang Shilei, general manager of Qingdao Hisense Electric Co., Ltd., Marketing Department of Dalian Toshiba Television Co., Ltd., and General Manager of Marketing Department of LG Electronics (China) Co., Ltd. Li Rongda accepted the “ Global Times ”reporter’s interview.